 Venue Tips! for Using Social Betty
Here are some suggestions on:
 How to Increase the Number of Organizers Interested in your Venue
- Be the least restrictive with food and beverage minimums, deposits and contracts.
Organizers of group events are primarily using Social Betty to obtain venue space and avoid having to pay space usage fees, minimums, deposits and contracts. Venues that are least restrictive will find more organizers choosing to work with their establishment. It is reasonable for venues to have some of these requirements in order to protect themselves (such as deposits on requests for hosted food and beverage or reserved space during peak times). However, venues that welcome groups with minimal or no requirements will receive the most attention while generating more revenue through on-site food and beverage purchases.
- Accommodate their posted event details … and go beyond.
Organizers will have the most interest in venues that are willing to accommodate the event details in their postings. Since multiple venues are competing for their attention, venues could likely boost their interest by offering extra bonus accommodations that they might not have considered, such as drink specials or access to a unique area of the venue. Give them a reason to choose your establishment over others!
- Respond to events looking to be hosted in your specific location.
Besides choosing the city/area their event will take place, organizers also typically indicate the specific location areas they are targeting within that designated region. By responding to the events targeted to your specific area, such as “Downtown,” you will likely generate the greatest interest in your establishment.
Show enthusiasm for their event.
Show enthusiasm when communicating with organizers regarding their event. Make them feel you are excited about their event and value that they’d consider using your establishment. Fostering ideas they might not have thought of can also make them feel you are invested in the success of their event.
- Keep your Feedback Score as high as possible.
It is very important to build and maintain a positive feedback score when using Social Betty. This score is a reflection of your interactions with past organizers. Positive scores reflect a recommendation to other organizers in using your establishment. Make sure to communicate well, carry out your agreements, and be as flexible as possible in accommodating organizers. The unexpected is evitable. Your ability to accommodate and adjust in certain situations can make a huge difference in maintaining a positive relationship with an organizer and ultimately contributing to the success of their event. The end result leads to a higher feedback score and more trust gained by other organizers considering your venue.
Communicating with Organizers
- Communicate openly with organizers.
Communicate clearly with organizers on their expectations and yours. Many organizers are not experienced in hosting events at an establishment, so make sure they are informed of what they need to know, especially to secure your venue. Make sure they know how and when to contact you. Attempt to troubleshoot any potential challenges in their plan to use your establishment. Invite them to check out your venue through your Web site or by dropping by for a personal tour.
- Communicate final details needed to secure the venue, make changes to any agreement and cancellation policies.
Make sure the organizer is clear on the details to secure your venue. In the event that they need to change any details regarding the event, especially if it impacts your agreement, be sure to let them know who, how and when they should communicate this information. Let them know what changes would be workable and what would not. Make sure they are aware of your cancellation policy in the case it becomes inevitable.
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